25 September 2025

Assessing the impact of health promotion interventions using social marketing strategies among construction and factory workers (in Thai language)

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Project Code 01-330-2552
Country
Thailand
Project Duration
Start : 1 January 2009
Research Status
Completed 100%
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25 September 2025

Assessing the impact of health promotion interventions using social marketing strategies among construction and factory workers (in Thai language)

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The objective of this research is to study the risk factors of health in factory and construction workers at both individual and community levels. This study includes currently available health promotion measures that will provide suggestions for the development of these measures and/or create new measures usingthe societal marketing concept. This study did not assess the health promotion measures by social marketing concepts. Initially the qualitative study was done by the research team living in the community through personal acquaintance and collecting qualitative data related to the basic information, and the way of life of the people in the community, including behaviors and risk factors. Then, a quantitative survey on issues of interest was completed. The conclusions of the study were presented to all groups in the community to verify the accuracy of the information. The explanations of the fact findings were explored and reported to the community for future utilization.
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